In 2003, through the vision of its founders and with financial support from family, the first churros produced by The Churro Factory® became available in a small café in Town East Mall in the Dallas area. The mall eatery offered not only mouth-watering churros, but also gourmet sandwiches and great variety of ice cream treats. The Churro Factory® soon became a hit, and customers would travel long distances just to enjoy one of their delicious menu items. The secret churro recipe, which has been improved through the years, is what has made The Churro Factory® churros so popular and desirable.
A well-liked pastry often referred to as a Spanish doughnut, churros are treats shaped in the form of a tube that can be plain or enhanced with sweet fillings. They are lightly crispy on the outside and have a soft, cake like interior. The tradition of eating churros with coffee or hot chocolate was introduced by the Spanish in the 16th century to Latin America, where it proved to be as popular as it had been in Europe. With its corporate philosophy of offering fresh, high quality food items in a clean and friendly environment, The Churro Factory® is at the forefront of the growing market for churros in the United States, where they are enjoyed by people of all races and cultures.
In fact, requests from The Churro Factory® clients for more locations in which to find the treats led the company to expand. In 2011, the company began manufacturing, marketing and distributing to restaurants and shops in the Dallas-Fort Worth area under the trademark of The Churro Factory Express®. The treats are now available in hundreds of businesses throughout Texas. Each business that sells The Churro Factory Express® products is committed to following the company’s strict standards of freshness and quality.
The Churro Factory® business plan and the vision of its founders are to continue to grow this company that started as a small family-owned enterprise into one of the leading businesses in Texas and the United States. In the coming years, The Churro Factory® expects to continue to expand its business and to sell wholesale to a growing number of eateries throughout the country, all while maintaining the attention to detail and high quality standards that have made it a staple for the company since 2003.